1. Augmented reality is the same as virtual reality.
Augmented reality is frequently and incorrectly mistaken for virtual reality. Despite the fact that many use the terms interchangeably, they have a striking number of differences. Augmented reality, AR for short, layers computer-generated assets (images, text, graphics, etc.) atop the real environment around you to enrich or augment your reality. Makes sense, right? In contrast, virtual reality, or VR, offers an artificial recreation of a real life setting or, sometimes, a completely fictional surrounding. While both AR and VR can share some of the same technology, they offer two distinct experiences.
2. Pokémon Go is true augmented reality.
Pokémon Go is a blessing and a curse for anyone working in the world of AR. While it did bring the terminology augmented reality into the limelight, it also incorrectly promoted what isn’t true AR. While it might provide a small modicum of entertainment, it doesn’t actually augment your world. AR creates the possibility of contextual-relevance and knowledge-on-demand and that extends way past a random Snorelax sighting.
3. Augmented reality can replace everything and everyone.
While there has been much hype lately of a future without jobs due to advances in technology, AR exists to empower the workforce, not replace them. Technology such as DAQRI Smart Helmet™ encourages workers to work smarter, faster, and with fewer errors, complementing their experience, not taking it over entirely. I guess one could say that the “u” is the most important part of augmented reality.
4. Augmented reality is new.
AR’s history extends back to 1968, when Ivan Sutherland, a then Associate Professor at Harvard University, created the first virtual and augmented reality head-mounted display. Though the term augmented reality wasn’t coined until 1990 by Boeing researcher, Tom Caudell, its existence long precedes its naming. In the many years since its creation, AR has experienced a handful of waves of popularity, but only recently have technological advances allowed the dream of AR to become a reality for the general population.
5. Using augmented reality is complicated.
Augmented reality is not only easily accessible, it’s also easy to use. While each AR product may sport its own unique user interface, icons, and interactive gestures, all are completely intuitive. So feel free to sign up for your local coding academy, but know that all you need to employ AR is a handful of your senses.
6. Augmented reality requires a Smart Phone to work.
It seems that you can’t do anything these days without your phone. But wait! You can use AR. Many devices, such as our very own DAQRI Smart Helmet, do not require your mobile device and are meant to allow you to work hands-free.
7. Augmented reality is expensive.
With no headset or advanced product available to you, your phone is a good substitute. While it won’t be true AR, it will give you a taste of its endless possibilities. The interface of augmented reality in the future will likely be as affordable as a flip phone.
8. Augmented reality is just for entertainment purposes.
Augmented reality has many applications to the world around you. Here at DAQRI, we envision a future with AR Everywhere. From architecture and construction, to cooking and car repair, we see limitless opportunities to use AR to enhance daily life, with a big emphasis on augmented work instruction. It’s just a matter of time before advancements in AR are able to capture all the ideas that have already surfaced.
9. The reality of augmented reality is a long way away.
AR is not just the future — it’s now. Not only are many companies already advertising using AR, but several industries have already been heavily influenced. Many of these industries or advertisements may cross your path on a daily basis. For example, a recent study shows that “nearly two-thirds (61%) of the 1,000 U.S adults surveyed by Interactions for the report said that augmented reality has influenced where they shop.”
10. AR won’t impact my life.
A recent Goldman Sachs report referred to virtual and augmented reality as potentially “the next big computing platform”. An updated report forecasts a 2025 VR/AR market of $95 billion. To put that in context, the current desktop market is $65 billion.
Your future is a future with AR everywhere.
Are you ready for it?