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Business Insider: This Is The Hard Hat Of The Future

Google Glass is amazing technology with one big problem: No one really seems to know exactly who or what it’s actually for. Los Angeles-based startup DAQRI may be one of the first to crack the augmented-reality market proper by targeting a specific demographic — blue-collar workers. The DAQRI smart helmet has been a four-year project
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Engadget: Android-powered smart hard hat comes with augmented reality features

In Los Angeles, a startup called Daqri has designed a different kind of hard hat: an Android-powered one that’s capable of augmented reality. As such, it really looks more like a bike helmet than a hard hat, equipped with sensors, cameras and a transparent visor that functions as a head-up display. Unlike Google Glass that
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Gizmodo: The Daqri Smart Helmet Wants to Put Augmented Reality to Work

Augmented reality is coming. Whether it’s a dedicated screen strapped to your face or a just a pair of glasses, computer-enhanced vision will have a place in our tech future. But exactly what package it will arrive in is up for grabs. Where Google Glass and VR companies aim for wide consumer applications, the Los
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The Wall Street Journal: Augmented Reality Experts Unveil Hardhat 2.0

Many companies keep prices low to attract the mass market. Others, like Daqri, opt to court a select audience willing to pay for special features. The Los Angeles-based startup is betting that industrial employers will spend substantial money on an unusual high-tech helmet designed to help blue-collar workers do their jobs. Daqri’s Smart Helmet looks
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TechCrunch: Augmented Reality’s First Step Forward Might Be More Blue Collar Than You Think

Augmented reality remains limited in its day-to-day applications for most consumers. If you mention “augmented reality” on the street, people think about scanning their favorite magazine with their smartphone, and having a coupon or 3D image pop up. This hasn’t exactly been a “game-changer” for brands or marketers in most industries, but some AR company
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