TechCrunch: Augmented Reality’s First Step Forward Might Be More Blue Collar Than You Think

Augmented reality remains limited in its day-to-day applications for most consumers. If you mention “augmented reality” on the street, people think about scanning their favorite magazine with their smartphone, and having a coupon or 3D image pop up. This hasn’t exactly been a “game-changer” for brands or marketers in most industries, but some AR company
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TechCrunch: AR Startup DAQRI Hires Ex-Raytheon Exec Andy Lowery As It Expands Sales To Industrial Clients

Augmented reality startup Daqri sees a big opportunity for its “4D” technology to be used by industrial clients. To lead the charge into engineering and manufacturing businesses, the company has hired former Raytheon executive Andy Lowery as president. Daqri was originally founded to provide brands, agencies, and media companies with tools to create new experiences
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Press Release: DAQRI Unveils Latest 4D Advancements at Augmented World Expo

New Products Include Industrial and Storytelling Innovations: 4D Engine for Visualizing Data, DRAEDIS, Virtual Humans, and More From the Augmented World Expo – DAQRI, the world’s leading enterprise augmented reality company, announced today the launch of its 4D engine for interactive enterprise data, DRAEDIS. The company also debuted its Industrial 4D for Mobile Hardware solutions,
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The Irish Times: Augmented reality is more than just a gimmick

‘Maybe I want a pool in the backyard,” says the man demonstrating an augmented reality app. Everyone in the room, notwithstanding the fact that most of them live in nippy Ireland, starts to fantasise about having a pool in their backyard. But the man in control of the graphics has already moved on. “How about
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Silicon Republic: Augmented reality blossoms into life in Dublin

The blossoming of augmented reality (AR) into a viable marketing and entertainment tool is a real opportunity for Ireland in terms of its heritage in the fields of arts and technology, the founder of the first AR conference in Ireland told Alex Gibson, the assistant head of the College of Arts and Tourism at
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