Press Release: Crayola Announces Color Alive! 4D Experience for Kids, with Augmented Reality Interactivity

Color Alive! joins Crayola’s growing portfolio of digital product offerings for tech savvy kids EASTON, PA –OCTOBER 23, 2014 – Crayola, a colorfully innovative brand for over 110 years, announced plans to launch Color Alive!, the first augmented reality product offering among its growing digital portfolio, in early 2015. Partnering with leading 4D company DAQRI,
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Business Insider: This Is The Hard Hat Of The Future

Google Glass is amazing technology with one big problem: No one really seems to know exactly who or what it’s actually for. Los Angeles-based startup DAQRI may be one of the first to crack the augmented-reality market proper by targeting a specific demographic — blue-collar workers. The DAQRI smart helmet has been a four-year project
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Engadget: Android-powered smart hard hat comes with augmented reality features

In Los Angeles, a startup called Daqri has designed a different kind of hard hat: an Android-powered one that’s capable of augmented reality. As such, it really looks more like a bike helmet than a hard hat, equipped with sensors, cameras and a transparent visor that functions as a head-up display. Unlike Google Glass that
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Gizmodo: The Daqri Smart Helmet Wants to Put Augmented Reality to Work

Augmented reality is coming. Whether it’s a dedicated screen strapped to your face or a just a pair of glasses, computer-enhanced vision will have a place in our tech future. But exactly what package it will arrive in is up for grabs. Where Google Glass and VR companies aim for wide consumer applications, the Los
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The Wall Street Journal: Augmented Reality Experts Unveil Hardhat 2.0

Many companies keep prices low to attract the mass market. Others, like Daqri, opt to court a select audience willing to pay for special features. The Los Angeles-based startup is betting that industrial employers will spend substantial money on an unusual high-tech helmet designed to help blue-collar workers do their jobs. Daqri’s Smart Helmet looks
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